Jesse Mallon talks about his winning poster design for Positive Posters 2010:
Being optimistic can be as easy as turning a frown into a smile. By flipping the letters upside down the audience is invited to take a second look at the poster to understand, and be inspired by, its message."
"Turn that frown upside down! was awarded first place in the international Positive Posters 2010 competition, selected from over 1500 entries. It was displayed as part of the finalists exhibition and then widely distributed, with 3000 copies pasted up around Melbourne and Sydney. ~ Jesse Mallon